What makes your work worth sharing?

In our first class, I told you that bloggers and vloggers should have a unique voice. There should be something special about what they share, or how they present it.

This is what I meant.

Let’s talk about what we can learn from Zach Anner’s YouTube channel.

First of all, it’s tough to beat Zach’s hook. His cerebral palsy affords him a perspective on life that very few people can imagine. But it’s his use of wry humor and genuine goodwill that makes his videos so compelling. His attempts to exercise are intentionally hilarious…but strangely inspiring.

When you touch your audience on that level, feedback will be frequent and heartfelt. Zach responds directly to his commenters in his videos, sometimes to humorous effect, but always in a manner that reflects how much he values them.

From Zach's official Facebook page.

From Zach’s official Facebook page.

Here he is thanking his 200,000 subscribers for their support after one of his videos received over a million views. Here he is giving shaky virtual high fives to viewers who tweeted at him.


And here’s Zach’s brother Brad, who’s just as funny, and whose videos are just as well produced.

He has less than 800 subscribers, and his videos seldom receive more than a few hundred views.

He’s one of thousands of funny guys on YouTube. Nothing about him or his videos makes him stand out from the crowd, and his (relative) lack of subscribers reflects that.

So am I saying that you should pretend to have a disability in order to increase your audience? That’s exactly what I’m saying No, but you should make every effort to frame your project using whatever you think is special about yourself. Think about the knowledge, skills, interests or perspectives that set you apart from most people. Be passionate about whatever you produce. And connect genuinely with your audience.

Share some of your favorite bloggers, vloggers or internet personalities in the comments below.


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